One of the most important aspects of the identity of your brand is none other than your domain. When buying domain, see to it that it aligns not just with your brand name but also with your brand’s values. Consistent and uniform branding across your content, logo, and domain can help you establish trust and loyalty among your audience.
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Check Availability When Buying Domain
After you have listed some ideas for your domain name, don’t forget to check and confirm their availability. Most domain registrars feature search tools to ensure if a domain is taken or not. If your preferred domain has already been registered, you might want to consider other variations or choose different TLDs.
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Search for Keywords
You can improve the visibility of your website on search engines if you incorporate related keywords into your chosen domain. Just make sure that you don’t compromise on the readability or recall factor of your name for the sake of adding keywords.
Be Wary of Trademarks
See to it that the domain name of your choice doesn’t have any infringement on other existing trademarks. Doing so will help you avoid legal issues and liabilities in the long run. Conduct an extensive search and if necessary, you might also want to seek legal advice.
Look into the Domain History
Don’t finalize buying domain just yet if you haven’t researched the domain’s history just yet. It is also important to check if the domain contains any dubious content or if it is connected to spam in one way or another. The good news is that there are tools you can use to gain insights into the past of the domain.
