How to use human psychology to create a site that influences the user
A great website is not all about delivering the content to the end-user, but also creating a positive image about your brand. This can be achieved by employing a little human psychology in the design of the site. Different web design elements impact the user differently, so the emotions a website leaves on a viewer is entirely in the hands of the web designer. Color, fonts and content can be mixed to create a positive feeling and make the user return to the site.
Content
They say content is king when it comes to web design, but having good content is not enough to drive sales and impact the potential customer. Great graphic design services know the difference between presenting too much or too little. How you present the content is very important, so you first need to think what is the user looking for when they access the site, then create the entire site structure based on this. Everyone knows that too much content is going to deter the reader, but you need to know where to put each information, in order to attract leads. For example, if you want to promote your services, you want the user to be greeted by what you do page.
Empty space
Having space on your website is not a bad thing, as too much information can easily tire the reader. Content organization is essential when it comes to a good web design, as it allows the viewer to rest their mind and eyes. This time enables them to process the information they found on the website and creates a pleasant, calming feeling.
Minimalism is taking over graphic web design, as more and more large platforms take advantage of it to deliver the best user experience. It also sends the message the website owner is a professional, who is able to provide concise information and meet their customer’s needs, without being chaotic.
Color
Colors have a big impact on the viewer and they can easily create a specific feeling, most often in the subconscious mind of the viewer. Many companies ignore this element when they invest in graphic design services, asking only for the same colors their logo has. This means they are leaving out a very important element of web design. One can use neutrals to space out the content and use bold colors to highlight specific parts of text. Each type of color and each color promotes a feeling. For example, blue promotes calmness and gives a professional, trusting feeling, while warm colors, such as red, promote creativity and call to action.
Fonts
Typography is often left behind in graphic web design, but it can impact the viewer a lot. Just like colors and space, fonts can send a message to the viewer. Thanks to CSS3, there are dozens of fonts one can use for a site to create a professional look, a modern feeling or an innovative approach. Depending on the font, you can tell the viewer how traditional you are and you can set a tone for communication even before you actually meet, as there are formal and informal fonts out there.
Understanding each element of web design is important for both the designer and the customer, who can work together to create a visually impacting product.
